The project aims to set up the MUSAE Factory Model and include it in a network of (E)DIHs, establishing a deep connection with the STARTS ecosystem, in order to build a continuous process for artists’ and tech providers’ collaboration. A well-established, verified, and structured approach to collaboration integrated into (E)DIHs can speed up the digital and green transformation of SMEs, mid-caps, and public sector organizations across the EU and a human-centred approach increases trust and acceptance of technology in society.

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MUSAE is a new Planet-Centered Factory Model grounded on an innovative and strategic approach called Design Future Art-driven (DFA) method that integrates Design Future with Art Thinking methods. The DFA method is aimed at supporting companies in facing and leading the ongoing Digital Transformation.
The MUSAE Factory Model aims to facilitate artistic experimentation with cutting-edge technologies and will support SMEs and startups in envisioning future scenarios related to the food domain to improve people’s and the planet’s well-being and address all the contemporary social and sustainable challenges.

As a final result, the project will release a well-structured Factory model pack to strengthen the services of (E)DIHs by providing:

  • The factory core method with the process, tools, and guidelines to apply the DFA
  • The open call and residency/fellowship formats promote structured collaboration between artists and SMEs
  • Expertise and guidelines for methodological and technological training and mentoring
  • Projects and use cases within the topic of Food as Medicine as a showcase to illustrate the potentialities of the method
  • An Integrated Stakeholder Network of technology providers, artists, and experts in nutrition, art, and design universities
  • A label, possibly enhancing the STARTS original label


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MUSAE Project will investigate the broad domain of Health focusing in particular on the strong, mutual relationship between health and food. Within the MUSAE project, Health is considered from a holistic perspective considering it as a combination of human and environmental health and their interaction and interconnectedness. The planet’s health is crucial for the physical, mental, and emotional health of individuals. A sustainable food chain can optimize both human health and environmental sustainability. The impact of food consumption and food behaviour on individual well-being is not limited to what people consume but it goes as far as how and where they consume it, as well as social and cultural factors concerning eating.

Producing nearly 30% of the global GHG emissions as well as being extremely impactful on natural resources, the food industry should be considered as one of the key changes that have been detected. Please review step 2 of the wizard for changes in cookies. 1e key sectors that might potentially optimize human health and environmental sustainability on Earth.
Therefore, innovating the domain of food to improve human and planetary well-being is a crucial challenge that provides companies with a real opportunity for growth and innovation.

‘Food as Medicine’ synthesizes the ability and the opportunity for a sustainable food chain to enhance both human health and environmental sustainability.
MUSAE Factory aims to establish a new collaboration model based on creativity, art innovation, and design futures to guide tech-driven businesses in envisioning new solutions to improve the sustainability of the food value chain on different levels. Embracing an artistic approach to exploit the potentialities of emerging technologies will represent a turning point for food and tech companies that will be able to deliver sustainable and forward-looking solutions.

The pilots within the MUSAE project will develop new technological solutions in the context of the domestic environment, but the model can be further extended on a broader community and city level.